Footballers including Bukayo Saka, Serge Gnabry and Kingsley Coman have partnered with Beats by Dre to feature in the new Defy The Noise campaign, highlighting the criticism and pressure pro athletes face.

The campaign premieres British rapper slowthai's new single, I Know Nothing, and he commented 'Social media can and should be used as a tool for connection and good but instead it serves to gloat and punch down. It fails to show the harsh reality we live in, which can lead to isolation and depression. Let’s lift each other up'.